To cope with the fluctuating exchange rates and to keep its international pricing more-or-less inline across the board, Apple has taken the opportunity to adjust the pricing structure of applications inside the App Store.
The US pricing remains the same, as does the Euro, however several other countries will see a slight difference in how much new apps will cost.
Here’s how the prices in the first eight tiers have been affected in the UK and Australia, with the former seeing an increase and the latter a reduction:
In addition to the UK and Australia; Mexico, Japan, Switzerland and Norway have all seen changes too, with Japan and Switzerland also getting a reduction for the first tier – 85 Yen and 1.00Fr respectively – while Mexico and Norway both see an increase to $12 and 7.00Kr respectively.
While on the face of it, in the UK a 10p rise won’t make a huge difference to the bottom-end of the market, but a larger difference can be seen as the apps get more expensive, as a £23.99 app now costs £27.99.
The price increase don’t fit in with the dollar to Pound Sterling exchange rate very well either, as at the time of writing, a $0.99 app should cost £0.62, a price closer to the old £0.59 than the new £0.69. According to a developer who spoke to Thinq though, UK devs ‘get significantly less money per UK sale than pretty much any other territory’, making them potentially more pleased with the alteration than the customer.
While we want to support the developers who provide us with great apps, we’d rather see an alteration in Apple’s own 30% cut of the deal than gouging out a few more pence from the consumer.
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